Sales Profile-R identifies the potential, competencies, and motivations needed to succeed in sales. As well as being an indispensable tool for recruitment, Sales Profile-R can also be used for training, internal mobility, and sales force audits.
KEY FEATURES
Sales potential score
Social desirability indicator
Matches the candidate’s profile with 25 sales roles
Measures 12 behavioural traits grouped under 4 key skills-based dimensions:
Results are matched with 25 sales roles representative of the needs in the area. Sales Profile-R can be used to identify sales potential in non-sales people (engineers, technicians, or others).
The SALES PROFILE-R can be combined with other personality questionnaires such as Central Test’s Professional Profile or the CTPI-R in order to acquire a more precise and comprehensive profile of the individual. For instance, combining the CTPI-R, which assesses work personality and managerial abilities, with the SALES PROFILE-R, can be useful in evaluating a person's potential as a Sales Director.
Also, when combined with other personality tests, the SALES PROFILE-R can corroborate personality dimensions that could indicate an aptitude for sales, such as a high score on the “Persuasiveness” or “Firmness” factors from the Professional Profile.
Mapping to relevant competencies possible?
yes
Measures put in place to remove or reduce biases
Please see information supplied in the Valididty section below.
Key information related to the last update
A revised version of the Sales Profile, the SALES PROFILE-R, was launched in 2011. This revision was done in order to update the test and adapt it to the changes in the professional world as well as to bring the test closer to sales reality by creating more situational questions and thus evaluate sales potential in a more precise way.
Key Information
Online - desktop / tablet, Online - mobile
20 mins80 questions
Arabic, Dutch, English (UK), English (US), French, German, Portuguese, Spanish
This testworks with all modern computer operating systems including Windows, MAC-OS and Linux and no supervision required to administer the test. A PDF version of the questionnaire is available on request. An administrator must manually enter candidate responses into the online platform to generate reports.
The testwas designed to be easily used by individuals from diverse backgrounds and those with a range of special needs. All test-takers are able to adjust visual screen specifications based on individual requirements. Alternatively, for blind candidates or those with severe visual disabilities, items may be read aloud by a trained administrator. Individuals with hearing impairments are not excluded from taking the questionnaire since all content is presented visually.
There is no set time limit. The average time for completion is 20 minutes Therefore, individuals with learning disabilities are able to take the time they need to complete the assessment.
Data Protection
Central Test guarantees the security and confidentiality of data generated during the administration of online tests. Access codes are encrypted in the database and cannot be accessed by anyone. Passwords are computationally generated and are not visible to companies. A URL rewriting module (secure link generator) is installed and has transparent parameter passing for the user.
The SALES PROFILE-R has been developed by psychologists and it meets the international requirements for scientific validation. The last study was conducted between June 2014 and May 2015 with a sample size of 1698 people.
Face validity refers to the operationalisation of the concept. It is to see whether ‘on its face’ the test items seem like a good translation of the construct. This is probably a basic way to try to demonstrate validity as it is highly subjective in nature. We need to rely on our subjective judgments for a number of practical purposes. To improve the quality of face validity assessment we made it more systematic and objective in nature by sending the test items to our panel of experts for their review and on basis of their feedback, only items showing consistentagreement were finally retained in the test.
Content validity refers to the extent the content of the test (factor descriptions and items) present true functionality of the construct. This is again done by the panel of the experts. The test indicates good level of content validity as most of its contents are aligned with that of the expert.
Comparison groups available for your candidate scores
The last study was conducted with participants from different sociodemographic characteristics as follows.
Countries inlcuding UK, USA, Europe, Ghana, Kenya, Nigeria. Please request a full list for reference.
Age range 15 to 65
Gender : male and female
Arabic Norms :The Arabic version of the SALES PROFILE-R questionnaire was administered to professional working samples from Middle East, during the period from June to August 2015. Participants were aged from 20 to 57 years (M=29.51, SD=7.04).
<p>The Criterion Personality Questionnaire is unlike anything else on the market. We don&rsquo;t subscribe to a one-size-fits-all approach to personality; the CPQ offers unparalleled flexibility by allowing you to pick and choose the elements you want to measure.</p>
<p>The CPQ is made up of 46 scales split across five key areas of personality at work. These elements are:</p>
<p><strong>Interpersonal Style</strong> &ndash; The candidate&rsquo;s approach to working with others, taps into their style of communication and preferences for working around others</p>
<p><strong>Thinking Style </strong>&ndash; The candidate&rsquo;s approach to tasks, decisions and challenges</p>
<p><strong>Emotional Style </strong>&ndash; The candidate&rsquo;s reaction to the emotional demands of the role</p>
<p><strong>Motivations </strong>&ndash; Understanding what drives the candidate and helps them to feel energised and motivated at work</p>
<p><strong>Culture Fit </strong>&ndash; Understanding the style of environment that is best suited to the candidate</p>
<p>We provide the following 3 options for you to choose from:&nbsp;</p>
<p><strong>1. OFF-THE-SHELF OPTION</strong></p>
<p>Psycruit offers two off-the-shelf personality questionnaires, both of which include a range of scales from across the five elements.</p>
<p>The Criterion Core (21 Scales) &ndash; Comprehensive insight into the typical preferences and tendencies for behaviours, feelings, values and motivations that are important in the workplace. This questionnaire takes about 20 minutes for the candidate to complete. Using the Core questionnaire will give you access to two specialised reports; Team Strengths Report &amp; Sales Report.</p>
<p>The Criterion Enhanced (30 Scales) &ndash; Builds on the Criterion Core, offering a deeper insight across a breadth of elements of personality in an occupational setting. This questionnaire will take about 30 minutes for candidates to complete. Using it will give you access to our Leadership Report.</p>
<p><strong>2. BESPOKE OPTION</strong></p>
<p>Psycruit allows you to build your own personality questionnaire so you can tap directly into the traits you are interested in for the role you are recruiting for or developing. You can pick any combination of the 46 scales in the Library and structure the selection according to your own values/competency framework or use our default headings. Telling the platform &lsquo;what good looks like&rsquo; will give you access to the Selection Report.</p>
<p><strong>3.INDUSTRY SPECIFIC</strong></p>
<p>We now have a collection of industry specific questionnaires that are available on Psycruit. These have been developed through role research and the expert knowledge and experience of our business psychologists. All of our off the shelf questionnaires also contain the social desirability scale in addition to those scales listed below.</p>
<ul>
<li>Remote Working</li>
<li>Sales</li>
<li>Call Centre</li>
<li>Customer Service</li>
<li>Graduates</li>
<li>Recruitment Industry</li>
<li>Project Manager</li>
<li>Legal Sector</li>
<li>IT Professionals</li>
<li>Engineering</li>
<li>Workforce</li>
<li>Human Resources</li>
<li>Administrative Role</li>
<li>Marketing</li>
<li>Education Role</li>
<li>Hospitality</li>
</ul>
<p>This test provides your candidates with an opportunity to demonstrate the style and approach they prefer to take towards challenges at work. The picture they provide will help us understand how they see themselves in relation to working in a leadership role.</p>
<p>They will be presented with a sequence of scenarios describing a situation or challenge. They will also see a selection of possible approaches that they could take to respond to the situation or challenge described in the scenario.</p>
<p>For each scenario, they will be expected to tick the most effective or least effective approach they would take in each fictitious scenario. &nbsp;&nbsp;</p>
<h4><strong>Provides a realistic job preview</strong></h4>
<p>Map competencies to your organisational framework providing candidates with a more realistic job preview compared to relying on interviews alone.</p>
<h4><strong>Eliminates hiring bias</strong></h4>
<p>Measure how well candidates respond to a host of work related scenarios, allowing you to find the most competent candidates for the role.</p>
<h4><strong>Saves time &amp; hiring resources</strong></h4>
<p>Allows candidates to self select out if they realise the job isn&rsquo;t a good fit for them - saving you valuable time and resources.</p>
<p><strong>When used alongside other psychometrics, such as personality questionnaires or cognitive ability tests, employers are able to build up a holistic picture of how the individual would behave in the role.</strong></p>
<p><em>Are you looking to develop bespoke situational judgements tets or looking to host your own test on our platform?&nbsp;</em></p>
<p>We are Business Psychologists&nbsp;with over 25 years of&nbsp;experience in developing tests. Our Psycruit platform is ready to host your own test. Please contact us by support@talentgrader.com who will be able to help you with your enquiry. Talent Grader is one of our authorised partners in the UK.&nbsp;</p>
Bias results when test performance is affected by unintended factors and those factors are not evenly distributed between groups. This results in group differences in test performance that are not related to the constructs the test is intended to measure. For example, a test of numerical reasoning that uses a lot of text may be biased against people who have English as an additional language. Group differences do not result from different levels of numerical reasoning ability, but from questions being more difficult for some due to their use of language.
Test developers may address bias through some or all of the following:
. Providing a clear rationale for what the test is, and is not, intended to measure
· Reviewing content to ensure it is accessible and free from complex language
· Ensuring scoring is automated and objective (i.e. free from user bias)
· Providing evidence of any group difference in test scores
· Examining the effect of group membership on individual questions – sometimes referred to as ‘differential item functioning’ or ‘dif’
· Ensuring norm groups used for comparisons are representative of the populations they reflect
· Providing guidance on using the reports and interpreting constructs measured
Reliability is an indicator of the consistency of a psychometric measure (Field, 2013). It is usually indicated by a reliability coefficient(r) as a number ranging between 0 and 1, with r = 0 indicating no reliability, and r = 1 indicating perfect reliability. A quick heads up, don’t expect to see a test with perfect reliability.
Reliability may refer to a test’s internal consistency, the equivalence of different versions of the test (parallel form reliability) or stability over time (test-retest reliability). Each measures a different aspect of consistency, so figures can be expected to vary across the different types of reliability.
The EFPA Test Review Criteria states that reliability estimates should be based on a minimum sample size of 100 and ideally 200 or more. Internal consistency and parallel form values should be 0.7 or greater to indicate adequate reliability, and test-retest values should be 0.6 or greater.
Most test scores are interpreted by comparing them to a relevant reference or norm group. This puts the score into context, showing how the test taker performed or reported relative to others. Norm groups should be sufficiently large (the EFPA Test Review Criteria states a minimum of 200) and collected within the last 20 years. Norm groups may be quite general (e.g. ‘UK graduates’) or more occupationally specific (e.g. ‘applicants to ABC law firm’).
A key consideration is the representativeness of the norm group and how it matches a user’s target group of test takers. It is therefore important to consider the distribution of factors such as age, gender and race in norm groups to ensure they are representative of the populations they claim to reflect. This is particularly important with norms claiming to represent the ‘general population’ or other wide-ranging groups. Occupationally specific norms are unlikely to be fully representative of the wider population, but evidence of their composition should still be available.
Validity shows the extent to which a test measures what it claims to, and so the meaning that users can attach to test scores. There are many different types of validity, though in organisational settings the main ones are content, construct and criterion validity. Reference may also be made to other types of validity such as face validity, which concerns the extent to which a test looks job-relevant to respondents.
Content validity relates to the actual questions in the test or the task that test takers need to perform. The more closely the content matches the type of information or problems that a test taker will face in the workplace, the higher its content validity. For tests such as personality or motivation, content validity relates more to the relevance of the behaviours assessed by the test rather than the actual questions asked.
Construct validity shows how the constructs measured by the test relate to other measures. This is often done by comparing one test against another. Where tests measure multiple scales, as is the case with assessments of personality and motivation, it is also common to look at how the measure's scales relate to each other.
Criterion validity looks at the extent to which scores on the test are statistically related to external criteria, such as job performance. Criterion validity may be described as 'concurrent' when test scores and criterion measures are taken at the same time, or 'predictive' when test scores are taken at one point in time and criterion measures are taken some time later.
Construct and criterion validity are often indicated by correlation coefficients which range from 0, indicating no association between the test and criterion measures, and 1, indicating a perfect association between the test and criterion measures. It is difficult to specify precisely what an acceptable level of validity is, as this will depend on many factors including what other measures the test is compared against or what criteria are used to evaluate its effectiveness. However, for criterion validity, tests showing associations with outcome measures of less than 0.2 are unlikely to provide useful information and ideally criterion validity coefficients should be 0.35 or higher. The samples used for criterion validity studies should also be at least 100.
Overall, whilst a publisher should provide validity evidence for their test, validity comes form using the right test for the right purpose. Therefore, users need to use available validity evidence to evaluate the relevance of the test for their specific purpose.
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